The Cake Illusionist

A multi-award-winning cake artist specialising in unbelievable sculpted cakes and ‘wow factor’ wedding cakes. Working with both public and private sector clients to create totally bespoke edible art pieces for the last 8 years.

Also creating the next generation of cake artists by teaching edible sculpting and airbrush art throughout the UK and abroad.

Covering London and the South East.

Work featured:

[Business Development] Scaling Up…

by The Cake Illusionist | April 2, 2021 | blog | 0 Comments

Do you often look at small businesses and genuinely wonder, “how do they do it all?” – well, the likelihood is, they don’t. Calling in help and support to your business to get you to the next level isn’t a luxury, it’s a necessity....

[How To] Create textures!

by The Cake Illusionist | April 2, 2021 | blog | 0 Comments

Free texture hacks just for you.… One of the biggest challenges we face as cake artists is replicating real world textures in cake form. It really does make the difference between something looking like a nice cake version of whatever it is you are trying to...

Easter Cakes don’t come any cuter than this…

by The Cake Illusionist | March 19, 2021 | blog | 0 Comments

With Easter on the horizon all thoughts are turning to what cake to do for our Easter treats table!

Springing into Spring

by The Cake Illusionist | March 17, 2021 | blog | 0 Comments

There’s definitely a change in the air; a few warmer afternoons, a few bright sunshine mornings to lift our spirits – as we edge away from the start of the year and the days stretch longer I think we’re all finding joy and smiling at the those...

The gravity-defying Sculpted Bronze Horse Cake

by The Cake Illusionist | March 17, 2021 | Online Sculpting School | 0 Comments

Teaching LIVE online classes has totally changed my way of working in the last 12 months. I had no idea of the impact it would have on students all around the world being able to learn skills like this when they can’t get to face to face classes because of...

[Getting To Know You] Meet Cassie Brown

by The Cake Illusionist | March 17, 2021 | blog | 0 Comments

When I first walked the all-hallowed pink carpets of Cake International back in 2012, Cassie Brown was one of the big household names; she had her own products, her own airbrush and her own big shiny branded stand. Almost everyone I met had a ‘Cassie Brown’ airbrush...

[How to] photograph your cakes

by The Cake Illusionist | March 5, 2021 | blog | 0 Comments

Your work is really only as good as the record you keep of it. You can create the most stellar cake ever but take a rubbish picture and you may as well not have bothered at all. You will live or die by the quality of the images in your portfolio yet it’s often left to...

Like Attracts Like – How to attract the good stuff

by The Cake Illusionist | February 18, 2021 | blog | 2 Comments

Whilst there is so much you can do to build your business and brand to attract the “unicorn clients” (and i’ve blog post all about just that here) from the outside – the best way to ensure you are working towards a better business day-by-day is...

Who are your ‘Unicorn Clients’ and how to find them

by The Cake Illusionist | February 16, 2021 | blog | 4 Comments

Have you ever had a client that was perfect in every way? They knew what they wanted and what they wanted was inspirational, aspirational, and creatively awesome. It was exactly your niche. They came with a head full of wonderful ideas yet also happy for your input...

Are you afraid of ghosts? Master the art of dealing with client’s who ghost you.

by The Cake Illusionist | February 16, 2021 | blog | 1 Comment

We’ve all had it happen. You get an enquiry, they’re looking for a birthday cake and you are THE cakemaker of choice. They are so excited! They’re giving you every detail of what they want on their cake, how they want their cake decorated, the flavour...

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The Cake Illusionist
Hemel Hempstead
Hertfordshire

The Cake Illusionist

[Business Development] Scaling Up…

[How To] Create textures!

Easter Cakes don’t come any cuter than this…

Springing into Spring

The gravity-defying Sculpted Bronze Horse Cake

[Getting To Know You] Meet Cassie Brown

[How to] photograph your cakes

Like Attracts Like – How to attract the good stuff

Who are your ‘Unicorn Clients’ and how to find them

Are you afraid of ghosts? Master the art of dealing with client’s who ghost you.

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