[Business Development] Scaling Up…
Do you often look at small businesses and genuinely wonder, “how do they do it all?” – well, the likelihood is, they don’t. Calling in…
Author: The Cake Illusionist
Hannah is an award-winning, internationally recognized, highly creative, luxury cake artist specialising in hyper real edible sculptures. As well as servicing high-end private clients and large corporations for the past 6 years she also instructs and shares her skills world-wide with fellow and aspiring cake artists. As a result she has built an extremely highly regarded business within the events industry. She has been interviewed on countless radio shows, appeared on This Morning demonstrating her work and is currently featuring on the cult Channel 5 show ‘The Wonderful World Of Cakes.’
[How To] Create textures!
Free texture hacks just for you.… One of the biggest challenges we face as cake artists is replicating real world textures in cake form. It…
Easter Cakes don’t come any cuter than this…
With Easter on the horizon all thoughts are turning to what cake to do for our Easter treats table!
Springing into Spring
There’s definitely a change in the air; a few warmer afternoons, a few bright sunshine mornings to lift our spirits – as we edge away…
The gravity-defying Sculpted Bronze Horse Cake
Teaching LIVE online classes has totally changed my way of working in the last 12 months. I had no idea of the impact it would…
[Getting To Know You] Meet Cassie Brown
When I first walked the all-hallowed pink carpets of Cake International back in 2012, Cassie Brown was one of the big household names; she had…
[How to] photograph your cakes
Your work is really only as good as the record you keep of it. You can create the most stellar cake ever but take a…
Like Attracts Like – How to attract the good stuff
Whilst there is so much you can do to build your business and brand to attract the “unicorn clients” (and i’ve blog post all about…
Who are your ‘Unicorn Clients’ and how to find them
Have you ever had a client that was perfect in every way? They knew what they wanted and what they wanted was inspirational, aspirational, and…
Are you afraid of ghosts? Master the art of dealing with client’s who ghost you.
We’ve all had it happen. You get an enquiry, they’re looking for a birthday cake and you are THE cakemaker of choice. They are so…