by thecakeillusionist | Feb 18, 2021 | blog
Whilst there is so much you can do to build your business and brand to attract the “unicorn clients” (and i’ve blog post all about just that here) from the outside – the best way to ensure you are working towards a better business day-by-day is...
by thecakeillusionist | Feb 16, 2021 | blog
Have you ever had a client that was perfect in every way? They knew what they wanted and what they wanted was inspirational, aspirational, and creatively awesome. It was exactly your niche. They came with a head full of wonderful ideas yet also happy for your input...
by thecakeillusionist | Feb 16, 2021 | blog
We’ve all had it happen. You get an enquiry, they’re looking for a birthday cake and you are THE cakemaker of choice. They are so excited! They’re giving you every detail of what they want on their cake, how they want their cake decorated, the flavour...
by thecakeillusionist | Feb 3, 2021 | Online Sculpting School
Well hello! I’ve been creating online tutorials for almost a year now, and I’m still amazed at how well they have been received and even more blown away by the phenomenal results students from all over the world have been able to produce. You’ve only...
by thecakeillusionist | Jan 20, 2021 | Facebook Live
At the start of lockdown last March (you know, 1,276 months ago), when my online Sculpting School and cake community grew, I started to do a Sunday night live within the Facebook group. There was a bunch of reasons for this of course – to bring the community...
