Like Attracts Like – How to attract the good stuff
Whilst there is so much you can do to build your business and brand to attract the “unicorn clients” (and i’ve blog post all about just that here) from the outside – the best way to ensure you are working towards a better business day-by-day is...
Who are your ‘Unicorn Clients’ and how to find them
Have you ever had a client that was perfect in every way? They knew what they wanted and what they wanted was inspirational, aspirational, and creatively awesome. It was exactly your niche. They came with a head full of wonderful ideas yet also happy for your input...
Are you afraid of ghosts? Master the art of dealing with client’s who ghost you.
We’ve all had it happen. You get an enquiry, they’re looking for a birthday cake and you are THE cakemaker of choice. They are so excited! They’re giving you every detail of what they want on their cake, how they want their cake decorated, the flavour...
The Wild Wolf Tutorial
Well hello! I’ve been creating online tutorials for almost a year now, and I’m still amazed at how well they have been received and even more blown away by the phenomenal results students from all over the world have been able to produce. You’ve only...
Fast Sculpt Live
At the start of lockdown last March (you know, 1,276 months ago), when my online Sculpting School and cake community grew, I started to do a Sunday night live within the Facebook group. There was a bunch of reasons for this of course – to bring the community...
Welcome to the Party Sloth – because, why not!
One of my next classes (date to be confirmed, cheers covid!) at the wonderful Langley Burrell in Wiltshire, is this wonderfully fun, fancy and joyful Party Sloth. Doesn’t she look delighted and ready to party!? With her long claws, thick brown and...
The replica World Cup trophy!
One of the things I love most about my job is the diversity; you never know what request is going to land in your inbox, who it’s going to be from, and what it’ll be for! Recently I was contacted by Billy Wingrove – one half of The F2. F2Freestylers,...
The most beautiful Weyr of Dragons in the land
November saw me back at the wonderful HQ of Sugar and Crumbs, where I’d been invited to give an online class tutorial of Pearl the Dragon. We welcomed our students to join us online during the day, to sculpt along with us in real time, or to create in their own...
Because no-one can resist that look…
Receiving cake requests from clients feels like Christmas morning – what will I get asked to make? How big will it be? How many techniques, twists and turns will I need to use and take in the whole process? What will the next masterpiece be that I add to my...
The Standing Shar-Pei
I love the feeling of that first email from a customer, who gets in touch because they have a visionary image they would like to see.. in cake form. I mean – it’s something pretty special. A wonderful lady contacted me, to tell me of her beloved pooch, a...