Like Attracts Like – How to attract the good stuff
Whilst there is so much you can do to build your business and brand to attract the “unicorn clients” (and i’ve blog post all about…
Tag: the cake illusionist
Who are your ‘Unicorn Clients’ and how to find them
Have you ever had a client that was perfect in every way? They knew what they wanted and what they wanted was inspirational, aspirational, and…
Are you afraid of ghosts? Master the art of dealing with client’s who ghost you.
We’ve all had it happen. You get an enquiry, they’re looking for a birthday cake and you are THE cakemaker of choice. They are so…
The Wild Wolf Tutorial
Well hello! I’ve been creating online tutorials for almost a year now, and I’m still amazed at how well they have been received and even…
Fast Sculpt Live
At the start of lockdown last March (you know, 1,276 months ago), when my online Sculpting School and cake community grew, I started to do…
Welcome to the Party Sloth – because, why not!
One of my next classes (date to be confirmed, cheers covid!) at the wonderful Langley Burrell in Wiltshire, is this wonderfully fun, fancy and joyful…
The replica World Cup trophy!
One of the things I love most about my job is the diversity; you never know what request is going to land in your inbox,…
Because no-one can resist that look…
Receiving cake requests from clients feels like Christmas morning – what will I get asked to make? How big will it be? How many techniques,…
Don’t get splashed!
As the weeks and months go on, and I’m creating, filming, and writing up another new course, I am so grateful and excited to have…